Real Growth. Real Impact. Delivered Globally.
We are global CPG entrepreneurs, deploying the people, capabilities and bandwidth to deliver real impact on the ground. Underpinned by our proprietary EBD framework, proven across 220+ brands in 30 markets since 2009.
We are Explorers, Builders and Deployers.
Global Companies to Challenger Brands Trust Us to Execute at Pace & Scale.
You need to deliver commercial growth, innovation and impact. You're limited by bandwidth, capability and resources.
From formulations and prototypes to manufacturing, distribution, in-market sales, fulfilment, and financial performance, we deliver outcomes B2B, B2C & D2C.
USA • LATAM • China • India • SE Asia • Europe • Africa
220+ Brands Transformed. 17 Years Proven. One Powerful Framework.
Explore
Uncover the right opportunities, technologies, supply chain, and regulation. Pressure-test financial and commercial assumptions, and set a deployable, clear, early direction.
Up to 16 weeks
Build
Engage validated work streams, develop prototypes at pace, control spend, and prepare for real-world scale. Plan deployment, structure contracts, engage co-mans & set-up commercial structures.
Up to 12 weeks
Deploy
Scale what proves its value. Put ideas into the market to learn what works on-shelf, in-channel, and commercially. Adjust and adapt strategies with agility and leverage learning for impact.
3 to 24 months
Built for Companies & Brands Under Pressure
Global Tier 1 Brands in Need of Agility & Pace
Established brands that should be performing better than they are.
Often held back by stretched teams, legacy ways of working, or stalled initiatives. We provide the capability, pace, and focus needed to unlock momentum, strengthen performance, and turn potential into results. New Markets, new channels, new business models or just accelerate in current markets – we are paid to get results!
Tier 2 Brands in Need of Focus & Growth
These mega brands have strong capability, scale, and experienced leadership.
But still struggle to access new channels, markets and innovation.
We’re brought in to move fast — cutting through complexity to deliver focused, in-market execution – making your in-market teams look like rockstars!
Challenger Brands in Need of Additional Capability
Ambitious new brands ready to scale but constrained by execution capacity.
You need hands-on support across supply chain, go-to-market, and in-market delivery. We act as an extension of your team — bringing experience, structure, and operational muscle to accelerate growth. New markets stretch your teams, we bring controlled agility & outcomes, de-risking your spend!
Chance of Success Increases From 8% to Over 50%
The World's First Truly Recyclable Paper Bottle (B2B)
Pilot Lite and Diageo collaborated to establish Pulpex, developing a patented single-mould paper bottle, built/managed the test line, then scaled high speed manufacturing lines in multiple geographies. Pulpex has now been adopted by global top tier CPG partners PepsiCo, Unilever, Estee Lauder, SCJ plus more. This business is tracking unicorn status.
EXPLORED, BUILT & DEPLOYED
From Unproven Tech into UK's #1 Snack Brand (B2C/D2C)
This was a stranded, unproven technology stuck in a global US based Corporate. Pilot Lite Explored, Built & Deployed the complete technology from IP to line design, building the factory & production line for this Challenger brand (20% of original budget). We designed & deployed the complete online & offline sales and marketing, creating an award-winning crisp brand.
EXPLORED, BUILT & DEPLOYED
Global Snack Enters New Channel Across Mexico (B2C)
Pringles, a Tier 1 brand, needed a lower cost version for 27,000 Mexican mom & pop stores. Pilot Lite redesigned the supply chain, co-created packaging & secured external co-manufacturing. The team managed accelerated sales deployment, negotiated a complex agreement with a Chinese co-man and delivered immediate sales & shelf dominance with weekly fulfilment to store.
EXPLORED, BUILT & DEPLOYED
Scarred with Experience & Still Consistently Delivering
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Mike Anstey
CEO & Co-Founder
Explorer. Builder. Deployer. -
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Pier Massa
Operational Excellence Officer
Explorer. Builder. Deployer. -
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Chris Thomas
CFO & Senior Financial Modeller
Explorer. Builder.
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Aba Sagoe
Senior Project Manager
Explorer. Builder. -
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Toby Matthewson
Chief Growth Officer
Explorer. Builder. Deployer. -
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Dave Behringer
Project Director
Explorer. Builder. Deployer. -
![Tovah Kinloch]()
Tovah Kinloch
Senior Project Manager
Builder. Deployer. -
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Sadiq Edu
Technology Lead
Deployer. -
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Jane Gomez
Global Projects Officer
Explorer. Builder. Deployer. -
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Adam Horler
Project Director
Explorer. Builder. -
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Anthony Wells
Project Director
Explorer. Builder. Deployer. -
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Silvia Tonetto
Project Manager
Explorer. Builder. -
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Joel Nelson
Executive Partner
Explorer. Builder. -
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Nat Cooper
Project Director
Explorer. Builder. Deployer. -
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Geraldene Dobson
Financial Lead
Deployer. -
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Daniel Johnsen
Venture Lead USA
Explorer. Builder. Deployer. -
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Lora Spizzirri
Venture Manager USA
Builder. Deployer. -
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Louise Wymer
Venture Lead EU
Explorer. Builder. Deployer. -
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Patrick Muthoka
Venture Lead Africa
Explorer. Builder. Deployer. -
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Andrea Guani
Venture Lead LATAM
Explorer. Builder. Deployer. -
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Leslie Maclin
Venture Lead USA
Explorer. Builder. -
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Muyiwa Oke
Venture Lead Africa
Explorer. Builder. Deployer. -
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Fran Duffy
Grocery Retail Specialist
Explorer. Builder. Deployer. -
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Henry Gomez
COO LATAM
Builder. Deployer. -
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Nigel Hughes
Senior Executive Partner
Explorer. Builder. -
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Mike Swain
Sustainability SME
Explorer. Builder. -
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Mary Wagner
Senior Executive Partner
Explorer. Builder. -
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Clara Casaretto
Venture Support LATAM
Explorer. Builder. Deployer. -
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Michael Norton
Specialist Insight Research
Explorer. Builder. Deployer. -
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Renee Hartmann
Executive Partner
Explorer. Builder. -
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Robert Leechman
Senior Executive Partner
Explorer.
USA • LATAM • China • India • SE Asia • Europe • Africa
Backed by Leaders, Specialists, & In-Market Capability
Senior operators who’ve built, scaled, & run businesses — not advised from the sidelines.
Leaders
Deep technical, commercial, & operational experts deployed when & where needed.
Specialists
Execution capability across 30+ countries, ensuring work happens on the ground, not remotely.
In-Market Presence
A dedicated team integrated into the business, quickly understanding brand needs & nuances to deliver fast and effective results..
Your Team
“We needed to Explore breakthrough snack solutions from a taste and formulation outside of our challenged supply chain. Pilot Lite blew our minds in 4 weeks and the speed to market test is ridiculous”
— Innovation & R&D lead PepsiCo 
“Pilot Lite Explored a completely new sales channel across 3,000 villages in India & led the way over 20 months for us to scale – the best partnership in years. They’re a SWAT team!”
— Head of Nutrition Hindustan, Unilever, Bangalore India 
“Our Business needed to rapidly Explore the UK market & hit sales quickly, Pilot Lite Deployed an immediate team for us from importation to sales in 2 weeks & have smashed expectations ever since”
— Founder leading Kombucha challenger brand 
“We’ve been selling Piquant Peppers in the USA for over 10 years with a troubled supply chain. Pilot Lite took control & established new sales, contained current sales & are still running our operations across the USA – The commercial A TEAM!”
— Commercial Director Peppadew Pilot Lite Operates in a Category of One and Gets Things Done
Human Expertise at Our Heart
Our people are doers with decades of hands-on experience. In a world full of automation and theory, we lead with seasoned human judgment, intuition, and genuine relationships - delivering outcomes only real expertise can achieve.
Outcome Obsessed
We don’t stop at PowerPoint. Real success means delivering business results: revenue, market share, launches, and commercialised innovations.
We're Practitioners, Not Just Advisors
Our senior experts don't just make recommendations. We deliver. We've been there, done that, and we'll do it again with you.
Category of One
We're not consultants. We're not an agency. We're not distributors. We're Pilot Lite - occupying a unique space where strategy meets execution across the entire value chain.
Truth Seekers
We're not here to validate your assumptions. Our experts are here to find what actually works in-market - and we're equally as excited about killing bad ideas as scaling good ones.