The Simple Root, the global, veggie-first, plant-based food brand backed by Pilot Lite and the McCain Food Company, is winning accolades and selling online. 

Coinciding with pan-European roll-out and expansion across multiple sectors, a dedicated B2B website has been officially launched to showcase how w'air can add a new dimension to businesses, saving valuable time and money and enabling bulk orders at the push of a button.

Excited to be able to share the news that our Simply Roasted crisps have now launched its core range into Waitrose and Ocado giving the brand its first nationwide supermarket presence. It directly reflects the demand in the impulse snacking category - notably for non-HFSS products.