News

28 June 2022

The Simple Root™, a new global plant-based brand backed by Pilot Lite and the multinational McCain Foods company, has announced that it will launch a vegetable-forward line of dips, cream cheese-style spreads and artisan cheese-style spreads in the US this fall.

5 June 2022

Today, amongst other things, we celebrate World Environment Day.

To mark the occasion, Pulpex has released a short film together with its corporate partners envisioning a not-too-distant future where everyday household products will be readily available in paper packaging.

23 May 2022

This month, w'air confirmed the announcement that it is partnering with the amazing team The Cobblers Kicks who pride themselves in 'shoe rescue'. 

The partnership enables the device to be sold online in the USA as 'the ultimate sneaker cleaning machine'.

17 May 2022

Less than six months after its official launch, Simply Roasted continues to make great traction in the UK market and is now available at all iconic Whole Foods Market stores in the UK,  Booths, Amazon Fresh stores, Virgin Atlantic Clubhouse and online via Amazon and its own website.

15 May 2022

Following its official launch earlier this year, The Simple Root (TSR) continues to grow with Jessica Felton-Page joining this month as their Head of Commercial.

Welcome to the team!

13 May 2022

This week our team at Pulpex was excited to finally announce that Kraft Heinz has officially joined the consortium to explore what the ketchup bottle of tomorrow could look like. Together with the other corporate partners, they’re working to create a more sustainable future.

26 April 2022

Delighted to share a wonderful film produced as part of the GREAT Britain & Northern Ireland campaign showcasing Johnnie Walker and its new Pulpex packaging in the context of Diageo's wider 2030 sustainability goals.

31 March 2022

Spring 2022 will see The Simple Root®, a new range of 100% plant-based cooking sauces, launch to the UK market, in a long overdue shake up of the traditional cooking sauce category - championing humble root vegetables as their main ingredient.

18 March 2022

Less than 9 months since its official launch, w'air now retails online with Selfridges, Amazon and Currys as well as through its own e-commerce site justwairit.com. Its B2B proposition across multiple verticals is gaining momentum too.

28 February 2022

Mike Anstey, Pilot Lite CEO, has been tapped to speak at the International Food & Drink Manufacturers event in London. He and his co-panelists will address the topic 'Buy or build? Where next for NPD innovation?' on Weds 23 March at 11:15 GMT.

7 February 2022

February gets off to a strong start for Simply Roasted with the announcement of Rhys Harvey as its Chief Commercial Officer. The news comes as high-end supermarket Booths debuts the range of 'better for you' crisps across all 27 of its retail stores.

17 January 2022

We are delighted to announce that Simply Roasted was awarded ‘Top Launch 2021’ by The Grocer. To be recognised in such an incredibly competitive category was the ideal way to wrap up 2021 and gives the brand great momentum going into the new year.