There’s Speed.Then There’s China Speed.

For a lot of large CPG brands, new product development is complex:

> Global alignment
> Layered approvals
> Long innovation cycles

In most markets, that’s manageable. In China however, speed is not an option, it’s a necessity.  

Especially when you’re up against local challenger brands engineered for agility: 

> Shorter decision chains
> Faster product development
> Constant in-market testing

It’s why at Pilot Lite, we get you to market faster:

- We strip out unnecessary process.
- Use our network of highly experienced market specialists
- Make the product locally viable
- Launch and learn fast, so you can learn in real-time from real consumers

In China, slowness is expensive.

It costs you momentum.
It costs you relevance.
It costs you. Full stop.

That’s why we’re pleased to welcome Renee Hartmann as our Pilot Lite Venture Lead for China.

With 25+ years shaping global retail and over a decade operating on the ground in China, Renee has seen what separates the 20% who win from the 80% who leave humbled.

If you’re expanding into China, the question isn’t whether you’ll innovate.

It’s whether you’ll move fast enough.

Let Renee bring you up to speed.