News

10 June 2021

Unilever has revealed the 'world's first' paper-based laundry detergent bottle set to debut in Brazil by early 2022, with an ambition for roll-out in Europe and other countries soon after.

9 June 2021

To mark its PR launch today, this exclusive Hubbub report commissioned by w'air explores the growing impact of the fashion industry on the environment and how best to achieve a more sustainable future.

17 May 2021

w'air 3-in-1 sustainable clothing care has officially opened for business and to mark the occasion, it is offering 15% off all UK pre-orders made before midnight on Monday 31 May.

11 May 2021

Stora Enso and packaging technology company Pulpex have joined forces to industrialize the production of eco-friendly paper bottles and containers made from wood fiber pulp. These renewable products will offer an alternative to PET plastics and glass.

7 May 2021

As the government prepares to crack down on the promotion and advertising of high fat, salt and sugar foods, brands are launching healthier new products and reformulating existing lines to stay below the threshold.

5 May 2021

We are delighted to reveal that Castrol has today announced itself as the latest company to join the Pulpex global partner consortium to design paper bottles for use with Castrol’s products.

22 April 2021

Today is Earth Day and we're proud that sustainability is at the core of each of our Pilot Lite-backed ventures.

16 April 2021

The Johnnie Walker paper-based bottle will change spirits packaging forever. Made from sustainably sourced wood pulp, it’s our first recyclable paper-based spirits bottle. We can’t wait to introduce you to it.

8 April 2021

In an exclusive launch announcement with The Grocer, Mindful Snacker is delighted to unveil Simply Roasted - an eight strong range of non-HFSS crisps with 50% less fat and significantly less salt than rival brands. 

18 March 2021

Pulpex Limited is pleased to announce that GSK Consumer Healthcare (GSKCH), one of the world’s leading over-the-counter healthcare companies, has joined our global partner consortium.

24 February 2021

The packaging industry is set to experience a significant boost in 2021 after a steep fall induced by COVID-19 and the subsequent lockdowns across the world with the biggest growth drivers coming from paper and pulp.

22 January 2021

Care for it better. Wear it longer. Why your attitude to clothing can make fashion truly sustainable.

Find out more in this thought-provoking article by PLV Venture Lead and w'air CEO, Jonny Hewlett.