Observations, Lessons & Updates From Our Teams on the Ground - Drawn From Live Projects & Real Execution
AI Can Design a Healthier Crisp. It Can't Put One on the Shelf.
AI can tell you to make a healthier crisp. It can’t put one on the shelf. A leading food and drink company had proven a way to roast crisps with less fat and salt. Here’s how Pilot Lite built the line, the process and the brand that became Simply Roasted.
How Pringles Opened a New Channel in Mexico’s Mom & Pop Stores
Pringles had the right pack for Mexico’s mom-and-pop stores. What it needed was a way into a channel built nothing like modern retail. Here’s how Pilot Lite built the route to market and made traditional trade work for a global brand.
Pulpex Paper Bottles Enter Commercial Production: Why the Factory Was the Breakthrough
Six years after Pilot Lite and Diageo co-founded Pulpex, the world’s first paper bottle with no hidden plastic is in commercial production near Glasgow. The science was never the hardest part. The factory was. Here’s why most CPG breakthroughs stall between prototype and production, and how Pulpex got through.