Observations, Lessons & Updates From Our Teams on the Ground - Drawn From Live Projects & Real Execution
AI Can Design a Healthier Crisp. It Can't Put One on the Shelf.
AI can tell you to make a healthier crisp. It can’t put one on the shelf. A leading food and drink company had proven a way to roast crisps with less fat and salt. Here’s how Pilot Lite built the line, the process and the brand that became Simply Roasted.