Observations, Lessons & Updates From Our Teams on the Ground - Drawn From Live Projects & Real Execution
Twice a Week: How a Drinks Brand Opened 37,000 New Outlets in Nigeria
Nigeria has more than 230 million people and fewer than 18,000 supermarkets. Most grocery shopping happens in small shops and open markets, and those stores need small deliveries several times a week. Here’s how Pilot Lite built a twice-weekly distribution model that opened 37,000 new outlets for a drinks brand.
How Pringles Opened a New Channel in Mexico’s Mom & Pop Stores
Pringles had the right pack for Mexico’s mom-and-pop stores. What it needed was a way into a channel built nothing like modern retail. Here’s how Pilot Lite built the route to market and made traditional trade work for a global brand.